Theme: high end comfort, feel the zzzz’s
Objective: create high end packaging that draws the consumer in, to touch and feel our new product
Theme: comfort of bedtime, all the time
Objective: create fun, inviting packaging that represents the product and supports the ease of travel
Objective: to create a set of ecom boxes that work in a system but cross varying products and varying hierarchies
Included: 3 Mattress, 2 sheets, bad frame, 2 duvets and pillows
The problem. To create a company system, brand and package units for a hypothetical cooperation of our choice.
Our solution. Create a company called Fifty, that is half a donation based company and half a retail company, tailored to the rural needs in Cameroon, Africa. The sub-brands that are to be donated are called: Cure, Learn, Wash and Wear. The sub-brands centered around retail and supporting the local economy are Ma Ndemi and Akila.
This sub brand is Cure.
My idea was to create a checklist/timeline to take you through the process of flying with one screen, while still allowing you to access and change necessary items. It was sort of a fun and rewarding way to fly while still accomplishing the necessities.
