Objective: create a campaign for our summer mattress floatie give away
Included: iconography, packaging, mailer and email campaign
The problem. Refresh the brand identity and system for Home Depot.
My solution. Create a design system that speaks to a much more sophisticated brand direction.
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Objective: to create a set of ecom boxes that work in a system but cross varying products and varying hierarchies
Included: 3 Mattress, 2 sheets, bad frame, 2 duvets and pillows
My idea was to create a checklist/timeline to take you through the process of flying with one screen, while still allowing you to access and change necessary items. It was sort of a fun and rewarding way to fly while still accomplishing the necessities.
Objective: to create a unique reusable structure that can also be used for retail
Included: concept, label, packaging and multi language
The problem. To create a company system, brand and package units for a hypothetical cooperation of our choice.
Our solution. Create a company called Fifty, that is half a donation based company and half a retail company, tailored to the rural needs in Cameroon, Africa. The sub-brands that are to be donated are called: Cure, Learn, Wash and Wear. The sub-brands centered around retail and supporting the local economy are Ma Ndemi and Akila.
This sub brand is Cure.
The problem. How to educate the public on the drought.
My solution. Bringing forward the underlying issues and causes through info graphics and data.
This project was to create a sixty-five page collectors addition, experimental coffee table style book. The subject of science I chose to work with was Hydrology. It is the science that encompasses the occurrence, distribution, movement and properties of the water on the earth and their relationship with the environment. My concept was to raise awareness about our water crisis and how we can help. It is broken into four parts: what makes up water, how much water there is, the current drought and pollution and how we can change that. This is an important issue that many people take lightly so I hope my book can bring some light on the situation. The goal is to fully educate people on the current water crisis and how everyone can help.
For my design direction I went with a structured infographic style to showcase some of the facts regarding this water crisis, but also used bright colors to grab peoples' attention. My focus was to be typography driven with emotional statements and an info graphic style. For typography I paired Mercury, a more modern serif, with Knockout, a Modernist sans serif.
This project is currently on display in 79 New Montgomery.
The problem. To create a company system, brand and package units for a hypothetical cooperation of our choice.
Our solution. Did you know it costs about $50 to send a child to school in Africa? We decided to create a company called Fifty, that is half a donation based and half a retail based, tailored to the rural needs in Cameroon, Africa. The sub-brands that are to be donated are called: Cure, Learn, Wash and Wear. The sub-brands centered around retail and supporting the local economy are Ma Ndemi and Akila.
This sub brand is Akila.
The problem. How to repackage coffee in an new and interesting way.
My solution. To use an unusual, but functional form to revamp Caribou Coffee packaging.
For this project, I designed packaging for an existing coffee company. I chose Caribou Coffee and designed new packaging with a twist. Instead of going for the obvious, I decided to put the coffee in a flask. We drink it like it's addictive so why not? I engraved my design right into the leather on the flask. I wanted an old authentic vibe with a modern twist. My design was featured in the 2014 AAU spring show.
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The problem. Design a wine label for a chosen time period.
The solution. Absorb the 1920s style and apply the life of lavish, excess to the label design.
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The problem. How to gain interest in the science of teleportation.
My solution. Take this seemingly complex topic, uncluttered and intrigue with visuals relating to quantum teleportation.
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