Objective: create a campaign for our summer mattress floatie give away
Included: iconography, packaging, mailer and email campaign
The problem. To create a company system, brand and package units for a hypothetical cooperation of our choice.
Our solution. Create a company called Fifty, that is half a donation based company and half a retail company, tailored to the rural needs in Cameroon, Africa. The sub-brands that are to be donated are called: Cure, Learn, Wash and Wear. The sub-brands centered around retail and supporting the local economy are Ma Ndemi and Akila.
This sub brand is Cure.
Objective: to create a set of ecom boxes that work in a system but cross varying products and varying hierarchies
Included: 3 Mattress, 2 sheets, bad frame, 2 duvets and pillows
Objective: To create a poster series internally to showcase our companies new culture values and mission statement.
The problem. Refresh the brand identity and system for Home Depot.
My solution. Create a design system that speaks to a much more sophisticated brand direction.
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Objective: to create a unique reusable structure that can also be used for retail
Included: concept, label, packaging and multi language
My idea was to create a checklist/timeline to take you through the process of flying with one screen, while still allowing you to access and change necessary items. It was sort of a fun and rewarding way to fly while still accomplishing the necessities.
The problem. How to educate the public on the drought.
My solution. Bringing forward the underlying issues and causes through info graphics and data.
This project was to create a sixty-five page collectors addition, experimental coffee table style book. The subject of science I chose to work with was Hydrology. It is the science that encompasses the occurrence, distribution, movement and properties of the water on the earth and their relationship with the environment. My concept was to raise awareness about our water crisis and how we can help. It is broken into four parts: what makes up water, how much water there is, the current drought and pollution and how we can change that. This is an important issue that many people take lightly so I hope my book can bring some light on the situation. The goal is to fully educate people on the current water crisis and how everyone can help.
For my design direction I went with a structured infographic style to showcase some of the facts regarding this water crisis, but also used bright colors to grab peoples' attention. My focus was to be typography driven with emotional statements and an info graphic style. For typography I paired Mercury, a more modern serif, with Knockout, a Modernist sans serif.
This project is currently on display in 79 New Montgomery.
The problem. To create a company system, brand and package units for a hypothetical cooperation of our choice.
Our solution. Did you know it costs about $50 to send a child to school in Africa? We decided to create a company called Fifty, that is half a donation based and half a retail based, tailored to the rural needs in Cameroon, Africa. The sub-brands that are to be donated are called: Cure, Learn, Wash and Wear. The sub-brands centered around retail and supporting the local economy are Ma Ndemi and Akila.
This sub brand is Akila.
